How Lead Nurturing Increases Customer Value

April 7, 2014

how-lead-nuturing-customer-valueProper lead nurturing can make the difference between hitting and missing your sales targets. Lead nurturing is one of the most powerful processes you can provide to your sales team. Done correctly, lead nurturing provides your team with a steady stream of qualified prospects. Done incorrectly or, worse yet, not done at all, and lead nurturing can derail your entire sales process. Here are three reasons why lead nurturing increases customer value and improves your sales productivity.

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