The best way to provide excellent customer value is to hire excellent sales people. What should you look for in good sales people? Is there a tried-and-true method of searching them out? Whether you’re building your team from scratch or training your current team, use the following five strategies to increase customer value.
1. Encourage Responsibility
Imagine a team of sales people in which members all take responsibility for their tasks, customers, preparations, schedules, and mistakes. They all look for solutions to their own problems, chip in when they see holes in the team's efforts, and do their homework before meeting with customers. Such a team could provide excellent customer value and propel your company to new heights.