How to Ensure That New Marketing Technology Lives Up to the Hype

March 28, 2015

Everywhere a CMO turns these days, technology is popping up.  There are email marketing tools to manage your email correspondence with buyers.  There are social media solutions to help automate and track your social media interactions.  There are marketing analytics tools to extract insights from your data.  There are CRM systems to capture a 360 degree customer view.  There are marketing automation platforms to help manage multi-channel lead nurturing efforts.  This list is over simplified.  And has barely scratched the surface of technology available.  

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