How to Connect Your Product Road Map to Your Sales Plan

March 29, 2015

How often does the following scenario play itself out?  

Product management has defined the product roadmap.  And is releasing new or enhanced products to the marketplace.  Sales is trained on the new offering when the product is ready for release.  A few conversations with prospects take place and a handful of sales are made.  A small revenue lift is realized.  The product team is frustrated sales is not selling enough of the new offering.  The sales team is disappointed that the new product is not in higher demand with buyers. 

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