What is Sales Enablement?

February 13, 2015

The right definition to drive your success

Sales enablement is critical to your success – thing is – you have to determine the right definition for your company. Many companies find that they are focused on sales training, analytics, CRM, product innovation, inbound marketing, or lead generation. While these factors are important contributors to increasing sales productivity, they alone are not enough to inspire success by delivering sales enhancement. Here at Raybec, we have a very specific approach reflected in our definition of sales enhancement: A process of consistently delivering value to our prospects and customers so that they like us, trust us, and want to do business with us. Your definition must be customer-centric. It is essential for you to drive organizational success.

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