How to Turn Leads into Long-Term Clients

January 29, 2014

how-to-turn-leads-into-long-term-clientsWhen working leads, for many the focus is on turning those leads into new business. Yet there is a more powerful way to view those leads that can result in more and larger sales, and that is looking at all new leads as potential new long-term clients. Long-term clients can become a stable revenue source for sales people and their organizations and lead to stronger sales numbers through continuing sales and by becoming an important source of new leads through referrals. Turning leads into long-term clients therefore merits the additional effort spent in the early sales stages to realize optimal returns after client conversion.

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