Why Your Sales Training Just Hasn’t Worked

January 30, 2015

Your sales team has been underperforming. So you figure it’s time to call sales training to the rescue, even though you know the bump in performance is only short lived. But why is that? If sales training’s job is to close the gap between your team’s current skills and the optimal skills needed for success, shouldn’t the training take care of the issue permanently? The problem with this traditional approach is that there’s no consistent support for the change in the behavior that your sales people have been trained to execute. Sales training alone won’t work - you need changes to your sales team’s workflow.

Read more...

Previous Article
The Perfect Qualified Sales Lead: Why Sales and Marketing Need to Agree
The Perfect Qualified Sales Lead: Why Sales and Marketing Need to Agree

In today’s world, the perfect qualified sales lead is one that has...

Next Article
Predictive Lead Scoring Using Knowledge and Insights
Predictive Lead Scoring Using Knowledge and Insights

One of the trends in sales and marketing is the accelerating use of...