Predictive Lead Scoring Using Knowledge and Insights

January 23, 2015

One of the trends in sales and marketing is the accelerating use of “Big Data” to increase sales effectiveness. According to IBM CEO Ginni Rometty, “Every two days, we now generate the equivalent of all the data that existed up to 2003.” With so much data constantly being generated, it was only a matter of time before innovative sales and marketing teams began to use that information to their advantage. One of the increasingly popular methods for doing this is known as “Predictive Lead Scoring”.

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