5 Reasons Why Customer Value is More Important than Your Product

January 22, 2014

5-reasons-why-customer-value-is-more-important-than-your-productWhile product and price are inseparable in the sales equation, selling on product and price alone will not lead to sales growth. What is needed for growth is an approach to the marketplace that speaks to what customers are really looking for: customer value. Prepared sales people who are able to create customer value can create more sales than selling on product alone because customer value engages prospects and customers more deeply than other selling approaches. Here are five reasons why this customer value is more important than the product to help sales people understand why a differentiated approach to this distinction is in itself part of customer value.

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