How to Create More & Better Leads

January 15, 2014

how-to-create-more-and-better-leadsBetter leads can generate more business with less effort on your part as they are more highly qualified, ready to buy, and receptive to your sales approach. Recognizing that not all leads are created equal can help sales people focus their sales effort on the leads that are most likely to provide a return on the investment laid out to generate and cultivate those leads. Once a pipeline that generates more and better leads has been built, you can maximize your sales effort to create a consistent flow of new business.

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