If you want to start selling more, try getting a little creative with your approach to sales. When is the last time you deviated from you routine sales pitch? It's about time you reenergize your approach to sales. In today's digitally driven market, you have to understand that consumers are buying differently. Don't turn a blind eye and continue using ancient and ineffective sales techniques. Encourage your sales team to think creatively and look for alternative ways of selling. Here's how to be more creative with your selling.
Implement Inbound Marketing
Instead of wasting your time making ineffective cold calls, get creative with inbound marketing. The purpose of inbound marketing is to drive relevant traffic to your website by sharing quality content. Social media and search engine optimization (SEO) are also very important aspects of inbound marketing. You want to increase visibility by improving your search engine results and by sharing updates via social media networks to extend your reach.
The internet is changing the way we buy. Consumers are searching and researching products and services online. They want to navigate the buying process on their own terms. No one wants to receive unsolicited emails or cold calls. Invest in SEO to improve your search engine results, making it easier for prospects to find your business. Provide consumers with valuable content. You want to give them the information they need to trust your company and move forward with the buying decision. By the time your sales reps reach out to qualified sales leads, they are already familiar with your products and have shown interest in buying. This is a far more creative and effective way to sell.
Start Social Selling
Social selling is all about using social media to make new connections, build relationships, and generate qualified sales leads. You need to be on Facebook, LinkedIn, and Twitter at the very least. Follow as many relevant people as you can. You want to build your following to increase visibility. Get to know your prospects. Find out what the competition is up to. Participate in group discussions. Offer solutions. Answer questions. Share informative blog posts. Retweet links to industry news. Social selling is a fantastic sales tactic that allows your sales people to communicate directly with existing customers and potential buyers. Encourage your team to start social selling and grow your business.
Target a New Market
It's possible that you've overlooked an entire market for your product or service. Rethink your buyer personas. There may be another audience that will find your product or service useful. Think of a new target segment you haven't gone after yet. Think outside the box. Sometimes we are so wrapped up in one perspective. Get creative, brainstorm, and think of new angles for your business.
How often does your sales team meet? Gather everyone on a regular basis to provide ongoing sales training and coaching. Together you can discuss new and creative sales techniques. Put your heads together and get creative with your selling. Learn from each other. Attend webinars, conferences, seminars, workshops, and networking events. Encourage your team to read the latest buzz-worthy book on sales. Continue to develop your sales team's talent. Give them the motivation and tools they need to succeed.
In order to improve your overall sales, you're going to have to get creative. Implement inbound marketing techniques, start social selling with social media, and target a new market. Encourage your sales team to work together and exchange ideas. There are plenty of ways you can reenergize your selling to increase sales. You just need to get creative!