How to Advance the Sale and Enhance the B2B Sales Experience

January 11, 2017

The B2B sales experience is disappointing to 81% of executive buyers. Only 19% of executives rate their time spent with sellers as “high value,” according to research from Forrester. That’s alarming. The low value perception is the reason buyers to shun sellers. The expectation that the B2B sales experience will be unpleasant, time-wasting and disrespectful […]

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