4 B2B Marketing Tips for Running Successful PPC Campaigns

January 10, 2017

tips for successful PPC campaigns

Author: Divya Dutt

When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these five tried-and-true tips will come in handy.

The post 4 B2B Marketing Tips for Running Successful PPC Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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