HBR says "It's the End of Solution Sales" -- Why It's Time to Consider Insight Selling

October 27, 2014

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An article published in the Harvard Business Review brings to light many of the issues associated with the traditional style of "solution selling". In it, the HBR discusses how buying trends have shifted significantly over the past few years, rendering the solution sales model increasingly ineffective. For sales managers who wish to learn how to increase sales, the lessons in the HBR article are invaluable.

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