Maximizing Sales Effectiveness through Lead Management

October 20, 2014

photodune-6319754-management-leadership-xsNot all leads are created equal. Some customers are ready to make a purchase during early encounters, while others need more time and/or a nudge in the right direction. Still others will never make a purchase no matter how much attention your sales team gives them. Because your resources are limited, it's best to focus your sales team's efforts on those leads that are most likely to result in a sale: your "qualified leads." It's also equally important to develop sales strategies to maximize conversion of these qualified leads that your team identifies. 

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