How to Grow Revenue Through Your Website

October 15, 2014 Scott Lombardi

How to Grow Revenue Through Your WebsiteIf you're not using your website to grow revenue, you need to keep reading. You can't just expect your target market to stumble upon your website magically. You need to attract them to your site. Once they're there, what makes you think they're going to be ready to buy? We've come up with a list of things you can do to grow revenue through your website.

Drive Traffic

Extend your reach. Use your website and social media platforms to increase visibility, extend your reach, and drive traffic. You want to make it as easy as possible for your target audience to find your company. Use targeted ads to attract the right people. You'll see a return on your investment when relevant buyers find your website and the sales leads start rolling in.

Offer Value

Provide useful content on your website that potential buyers will find valuable. Continue to produce new, interesting content to keep them coming back for more. Create a company blog where you can share regular content on your website. Remember to share links to your new blog posts, white papers, ebooks, videos, and articles on Twitter, Facebook, and LinkedIn to drive traffic to your website.

Increase Visibility

By continually adding new, original content to your website, your search engine results will improve. You need to integrate search engine optimization in order to get the right people on your website. When people use a search engine and search for relevant keywords, you want your company to appear on the first page. You may feel overwhelmed just thinking about introducing an SEO campaign to your marketing strategy. Engage a professional if you're not sure how to go about optimizing your site. SEO is a critical aspect of digital marketing today. You will definitely see a return on your investment.

Increase Functionality

If your website isn't optimized for mobile accessibility, you're missing potential sales. Nowadays, everyone is using smartphones to research companies, products, and services before buying. If someone manages to find your website while browsing on their phone, the last thing you want to do is frustrate them. If your site isn't compatible for mobile viewing, mobile users will quickly leave your website and head to another, more user-friendly site.

Generate Leads

Your website needs to have calls to action. What are you expecting a visitor to do once they're on your website? After all, you've done to drive traffic to your website; you need to provide additional steps. In addition to providing valuable content, you need to include calls to action so those website visits turn into sales leads. Create contact forms so interested people can provide their contact information, ask questions, get quotes, and subscribe to your newsletter. Incorporate banners and buttons to prompt users to click and continue down a conversion funnel. You want to convert visitors to leads. Calls to action are an integral part of inbound marketing. The idea behind inbound marketing is that your prospects will guide themselves through the beginning of the sales process on their own. Your sales team will then reach out to interested prospects to further nurture the sales leads and convert them into sales.

You know you need a website, but in today's day and age, that's not enough. Extend your reach, drive traffic, provide valuable content, integrate SEO, optimize for mobile, and include calls to action. With all of these elements working in conjunction, you will see an increase in qualified sales leads, an increase in productivity from your sales team, and ultimately, an increase in sales and revenue growth. Make these changes to your website so it can work more effectively for you. 

A CEO's Guide to The Future of Selling


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