How Important is Customer Value?

December 20, 2013

how-important-is-customer-valueCustomer value is the basis of all sales that a sales person makes. If prospects do not see or understand the value proposition of your offering, they will not be inclined to buy. Similarly, existing customers who do not appreciate the value received in a purchase will not be as likely to repurchase or participate in add-on sales. Although there are other aspects to sales success, value must come first. Following are a few reasons demonstrating why customer value is so important.

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