3 Sales Strategies to Prepare for 2015

October 7, 2014 Doug O'Grady

3 Sales Strategies to Prepare for 2015The year 2014 is almost over, and that means it's time to get a head start on your sales strategies for 2015. It's never too early to start thinking about new sales strategies. If you start planning now, you will have enough time to brainstorm ideas, implement new sales strategies, and tweak them to make them as effective as possible for your business.

Because the world is becoming increasingly technology driven, the digital world is exactly where you should be focusing your selling efforts. Here are three digital sales strategies you can prepare for the upcoming year.

1.     Go mobile.

If you are not reaching customers through mobile platforms, you are missing a vital opportunity for sales. Customers are now researching products and services on their smartphones, both in store and out. What's more, they are also buying their products via mobile.

It is important to have a responsive website so that it can be viewed over many different platforms, including mobile phones. When you optimize the viewing experience, you can rest assured that customers who want to research or buy your products while on the go will have a pleasant experience. The last thing you want to do is frustrate a potential buyer through poor web design. Additionally, consider creating an app for your business, so your customers can easily use your services on their mobile phones. Regardless of the size of your business, getting a mobile app is beneficial. You can use in-app advertising, engage with customers, offer discounts and coupon codes, and sell your products via the mobile channel. Mobile sales strategies can help your business grow.

2.     Start inbound selling.

Inbound selling is possibly one of the easiest sales strategies you can implement to increase your sales. If you want to survive and thrive for another year, you need to change your selling techniques. Buying behaviours have changed, and traditional sales strategies and selling tactics aren't getting the same traction as they used to. Consumers now want to take control of their own buying experiences. They don't want to be given the same old sales pitch. They want to perform their own research and find what they are looking for on their own.

When you add or strengthen inbound sales strategies, such as starting an active blog, buying online ads, optimizing your website, and creating calls to action and landing pages, you are giving potential customers the gentle nudge they need to become leads. With inbound selling, you let the customers come to you-there's no need to chase them. Selling has never been easier.

3.     Start interacting with your customers.

Social media is a powerful tool. Millions of people are active on sites like Twitter and Facebook, so your company should be too. Many potential buyers will base their buying decisions on your social media interactions. Once they are interested in your brand, which you will know because they have followed you on Facebook, LinkedIn, or Twitter, it's now time to have your sales people nurture them through interactions. When your company is active on social media, customers will feel like they are being taken care of-they are being informed, their questions are being answered, and their relationships with your company are being strengthened through direct communication. Potential customers are more likely to remember the companies that interacted with them online, helped them, informed them, and educated them when they decide it is time to make a purchase.

It's Time to Start

Now is the time to start thinking about your sales strategies for 2015. When you expand into the digital world, you will reach more markets and sell exactly where people are starting to buy from: digital platforms. When you go mobile, strengthen your inbound marketing efforts, and interact with customers, you will be sure to see your sales numbers soar. Don't wait until it's too late; start planning your sales strategies today.  

A CEO's Guide to The Future of Selling


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