Nothing starts a day off better than making a sale in the morning. With a sale under your belt by lunchtime, you'll experience less pressure and more success, and you'll help your entire sales team to feel more motivated and inspired.
The following are a list of things you can do to be more successful at selling in the morning. If you're just not a morning person, baby step yourself through the list, starting with the easiest tip and working yourself up to the ones that seem more difficult to you. Before long, you'll be selling in the morning and increasing your bottom line.
1. Begin the Night Before
If you want to jump start your morning enough to make a sale, you have to take a few minutes the night before to get yourself ready. Most of us spend our mornings being caught up and organized, but if you can manage to do these things the night before, you'll be a few steps ahead. Here's a basic list of night-before activities:
- Assemble items you'll need for the next day
- Check your schedule and add or subtract appointments if necessary
- Go through your to-do list for the next day
- Fill the car with gas if it's low
- Confirm sales calls and meetings
- Resolve any schedule conflicts
2. Tackle the Hard Stuff First
Every to-do list contains items you'd rather not deal with, and often these difficult items are the ones that lead you to sales. Tackle the hardest, most intimidating items first, and the rest of your day will go smoother. If you're dreading a phone call to a prospect, make that call first thing in the morning.
There are a couple of reasons your selling will improve when you tackle the hard stuff first. In our example of the dreaded phone call to the prospect, if you make that call early in the morning when your prospect is fresh, he will be more likely to spend a few minutes talking with you. On the other hand, if you call at 4:30 in the afternoon (because you still have to check it off your to-do list), your prospect will be rushed, trying to get everything done before he goes home for the day, and he won't be in the mood to talk with you. Start early, and reap the benefits.
3. Eliminate Distractions
Selling is harder when you let distractions eat up your time and attention. If you want to be more successful at selling in the morning, you're going to have to put those distractions out of your mind and off your desk until later in the day.
Emails, texts, marketing tasks, and reports will have to wait until a little later in the day if you want to make a sale in the morning. Before you can get distracted with all of these things, do what needs to be done to make a sale. This requires discipline, but the results can be very impressive. Just think, if you can get out there and do some real selling in the morning, there will still be time to wade through your email, make phone calls, and write up reports later in the day. And you won't be as stressed as you would be if you hadn't done that early morning selling.
You can make it easy for those you work with by letting them know, "I check my email at lunch time, so I'll get back with you then." Then you don't have to worry about making people feel neglected. If you want to be more successful at selling in the morning, you have to protect your precious time.
Selling in the morning can change the way you feel about your job and your personal success. Do what it takes to get your selling underway at the beginning of each day, and enjoy the peace and satisfaction you feel.