The Quest To Become A Strategic Supplier

November 15, 2013 John O' Gorman
You don't just want to be seen as 'simply another supplier'. You want to matter - to be seen as ‘strategic’. In so doing you want to stand apart from your competitors and to compete on the basis other than lowest price. But just how important are you really to your customers? More important still how can you get your customers to see you as a strategic supplier to their business.

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