How to Improve Your Marketing Campaign Execution

August 11, 2014

Recently, I chatted with a b2b marketing leader of a 25~+ sales rep company. They didn’t start the year off well but are on a profound recovery.  Let’s refer to this marketing leader as Kathy. I asked Kathy, “What have been your major challenges? And what should you have done earlier in the year?” She paused for a minute to collect her thoughts.  I was expecting to hear something about content marketing, lead generation or buyer behavior. Then surprisingly she answers, “To be disruptive”.


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