How to Improve Your Marketing Campaign Execution

August 11, 2014

Recently, I chatted with a b2b marketing leader of a 25~+ sales rep company. They didn’t start the year off well but are on a profound recovery.  Let’s refer to this marketing leader as Kathy. I asked Kathy, “What have been your major challenges? And what should you have done earlier in the year?” She paused for a minute to collect her thoughts.  I was expecting to hear something about content marketing, lead generation or buyer behavior. Then surprisingly she answers, “To be disruptive”.

Read more...

Previous Article
New Social Selling Case Study
New Social Selling Case Study

...

Next Article
Why You Will Miss Your Number
Why You Will Miss Your Number

...

×

3 Biggest Challenges Salespeople Face

First Name
Last Name
Company Name
Job Title
Thank you!
Error - something went wrong!