Depending on the industry you are in, it can be difficult to close sales during the first round of meetings and proposals. While you and your sales team should always be striving for a high closing rate, the reality is that sometimes it simply isn’t possible.
Following up with these unclosed deals is a crucial part of long-term sales success. However, it can often be a delicate process that must be treated gently so you don’t lose the lead completely. The following are a few selling strategies that should help increase your overall success rate and sales productivity metrics.