78% of Sales Strategies are Hopeless

August 4, 2014

I asked a simple question to sales reps at 3 different public companies.  Can you please describe your company’s sales strategy? 

The question was posed to 6 sales reps within the 3 sales organizations.  4 of the 6 asked me to define what I meant by a sales strategy.  After explaining, here were the answers I received…

  1. “I don’t think we have one.” – received this one twice

  2. “If we have one, I don’t know what is.”

  3. “Apparently to sell more, because they keep raising my quota.”

  4. “We are getting paid more to sell new business, so that must be part of it.”

  5. “You should ask the Executives.”

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