Will the Board Trust the Data in Your Strategic Plan?

August 3, 2014

Are you using a data-driven approach to develop your sales strategy? CEOs need to have sound data to make sound decisions. This article outlines what a CEO needs to drive the data discussion.

“Everyone has heard a lot about big data,” explains Jon Morris, CEO of Rise Interactive. He debunks the term “big data” by saying “There's just data. And you're either really good at using it or you're not.” He’s got a point.

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