Can You Trust the Data in Your CRM?

July 29, 2014

You depend on your CRM system to give you actionable insight. Leading and lagging indicators tell you how well the Sales team is performing. Dashboard reports give you ‘at a glance’ visual cues throughout the week.

But is your CRM getting insight from other systems? Is it connected to Marketing, Support, or Finance databases? If it isn’t, your data may be incomplete and, potentially, unreliable.

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