How Automated Lead Nurturing Can Increase Sales!

July 7, 2014

photodune-4735883-increase-sales-xsThe sales pipeline at any organization generally follows a typical, linear route of leads and calls, meetings and discovery sessions, opportunity analysis and proposals, and finally closed sales. While organizations may feel their pipelines are unique to their business, they all tend to follow this general model of linear progression through the pipeline, fuelled by your team’s sales skills and process. However, when most sales managers are interviewed on the effectiveness of the process to increase sales, many often complain about less than stellar conversion rates and an overtaxed, underperforming sales team. They simply don’t have enough resources or enough time to get everything done, and sales results suffer. When analyzed further, most lack one critical component that would augment success - automated lead nurturing.

Read more...

Previous Article
How Do You Measure Sales Success?
How Do You Measure Sales Success?

Of course, sales success is about revenue. If your business sells a high...

Next Article
5 Ways to Build Rapport that Increase Sales Outcomes
5 Ways to Build Rapport that Increase Sales Outcomes

When dealing with any buyer, making sales is about more than just the...