How Top CEOs Get the Most Out of a New Product Launch

June 20, 2014

You are close to launching a new product. As CEO, ask yourself a question. “How are we going to make the year 1 goal with this new product?”

Here’s an answer based on experience. Don’t over-compensate the Sales team to sell the new product. Reward Product Management and Customer Support with sales incentives. This may sound counter-intuitive, but I’ll explain in the rest of the article.

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