Are You Targeting the Right Accounts?

June 16, 2014

Last week, I had lunch with my college roommate. We’d lost touch through the years, but I recently found him on LinkedIn. He was connected through my contacts and showed up in one of my searches. We reminisced, but the subject soon turned to business and careers. He’d been successful for years and had become a top salesperson in his industry. However, even with all his success, he recently struggled in making his number.

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