Are Top Sales Reps Causing Customer Loss?

June 7, 2014

Losing customers is an expensive proposition. SAMA (Strategic Account Management Association)  estimates it cost 6-7x more to acquire new than sell to existing customers. A too-high customer attrition rate can also scare the market. It can set up a reputation that is difficult to overcome.  Customers are important to your whole company.  Keeping Customers is not only the Customer Service department, it's everyone's job.

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