“This will never work in my region”. Every sales trainer has heard this when conducting an international event. The trainer can confront this in two ways: 1) Deny any difference in customers. 2) Adapt your material to their region. Choose option 1, and you risk losing the participants entirely. Choose option 2, and you are creating more work. So how can you adapt your material, without boiling the ocean?
I recently spoke with a sales leader, Edward, who ran a global training event. The training covered updates to the Sales Process. Reps from across the world attended. Edward’s compensation was tied to these events. If the team did not adopt, he lost money.