3 Mistakes to Avoid in Your Lead Nurturing Campaign

May 28, 2014

3-mistakes-to-avoid-in-your-lead-nurturing-campaignLead nurturing is a pre-determined series of communications that take place when a new lead engages with your company. It is aimed at encouraging the lead to take more progressive steps down the sales funnel. At the earliest stages of the sales life cycle, these campaigns are often automated.

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