Are your reps happy with the quality of leads marketing provides? Lead quality is one of the biggest complaints we hear from our clients. It’s the excuse given for lack of follow-up. How can a marketing leader fix this? The answer lies within your current customer base. This is where the best leads can come from.
Last week one of our guys scheduled a meeting with the CEO at one of our clients to discuss additional projects. The best part? Marketing did 100% of the work to secure the appointment. The quote from the CEO was “Hey, I’ve been getting your messages around our upcoming launch. I would love to get your input on it. Can we schedule a meeting in June to go over?” The rep got the meeting thanks to his marketing support.