Can You Afford a Marketing Budget Cut?

May 22, 2014

Your marketing budget has been cut or you’re preparing for the annual budgeting process. You can’t work on everything. How do you determine where to allocate the scarce resources of your marketing team? This post is Part 3 of a 3-part series. The focus is on dealing with a marketing restructuring impacted by budget cuts. In part 1, we dealt with your marketing team’s work capacity. Part 2 focused on marketing project prioritization. The final part of the series focuses on the optimization of the marketing organization.


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