Understand Customer Value – Make or Break Sales Success

May 13, 2015

We know closing the deal shouldn't end the relationship between the sales person and the customer. After all, these are the customers we can continue to nurture for further value. But what keeps them responsive to us and to our offerings? Delivering value! Engagement can't end when the deal is signed. Keeping customers engaged and providing ongoing value is essential for ongoing success. This holds true in b2b and b2c. In these days of waning customer loyalty, customer value helps keep your customers coming back for more.

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